Our target audience would be female and in the age range of 15-35 years old. However our movie specifically is aimed at teenage girls. Therefore our ideal audience member would need to be a 17 year old girl in her first or second year of sixth form. In order to find the character of Mikey attractive she would have to have a keen almost superficial interest in boys (as most teenage girls have a typical famous teenage crush on boy band members such as Niall Horan and George Shelley).
The type of girl we would be targeting is informally known as a "townie" or a "styler". These are the average girls you would find on the high street laughing and shopping with friends. They are the type of girls who like what is "in" at the moment and don't see a problem in following the crowd. They have a keen interest in fashion (as long as it's up to date) and will wear whatever the most popular celebrity of the week has been spotted out wearing. Therefore we would have to do a lot of publicising. We would also have to make sure our film was good enough to be a "must see" by including key elements of the genres that appeal most to teenage girls.